I help teams create compelling content that engages audiences across channels. I love working with companies and organizations to help them tell their stories.
Working at Builders
Expanded the concept of a solo careers page to a robust, four-page microsite. Researched best practices, cast a vision for the various components and provided creative direction, and wrote the page content.
Minimizing Cyber Threats and Maximizing Security at MetLife
While pursuing electrical engineering in college, Ananya Yarramreddy — a bit of a jokester — stumbled into her current passion for cybersecurity. “I started spending time in my college computer lab playing pranks,” explains Ananya. “I would change the host file mapping which would load a page of Yahoo when you searched for Google and vice versa. It made many students and professors question if the lab was hacked.”
Cybersecurity is not one job, it’s many. And just ...
Safiya Henry: Driving Transformation at MetLife
Content sponsored by MetLife
Tell us about the career journey that brought you to MetLife.
I started my career as a software engineer at a medical device company. In my first role, I programmed a device that configured implantable pacemakers, defibrillators, and CRTs (Cardiac Resynchronization Therapy devices). It was my first exposure to the agile methodology, which we utilize here at MetLife. After that, I moved into consulting and worked across several industries including insurance. From ...
Filipino American Heritage Month: Sharing Culture and Building Connections
Filipino American Heritage Month at Twillio
Should You Use Stock Photos and Actors for Recruiting?
To be or not to be authentic? That is the question at stake. When company leaders discuss using employee photos or stock photos on the website …
What a Candidate Wants: Appealing to Talent in 2022
Since the government’s work-from-home order spawned a mass exodus from offices around the nation in March 2020, people have learned a lot about themselves and what they need and want in life, in their careers, and from employers. Professionals around the world continue to share their truth on social media that life’s too short to do unfulfilling work or work for an organization that doesn’t share their values.
With personal priorities crystalizing, companies that want to attract new employees...
College Career Fair Follow Up - Intern Program
The intern program at CapinCrouse is the most significant source of future hires. This email follow up sent after visiting college career fairs addresses the Awareness part of the Recruiting Funnel.
How to Support a Coworker Who Has Been Laid Off
Ideas for how to be human and show up for coworkers who experience layoffs when an organization struggles
Warning Signs: 15 Problematic Recruiting Practices
You’ve heard the stories: Firing an employee by text. Laying off groups of people by Zoom. Terribly insensitive and impersonal offboarding scenarios took center stage in 2020 when the pandemic began changing the world of work forever. Recipients of these unfortunate tactics took to social media to share just how far their organizations were from the target of treating people the way they want to be treated.
These may seem glaringly obvious omissions in forethought and your organization could ...
Can I Be a Resource for You or Someone You Know?
After spending his entire life in Illinois, Loren moved out of state and wanted to tap the professional network he developed over the years to make connections for work opportunities in Georgia or Alabama.
Rebuilding the Ruins
More Than Carpentry, a fledgling nonprofit, provides job and life skills training to at-risk kids in a poverty-stricken area of St. Louis.